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Podium Communications Blog



Why you need to trust your own voice

The key to being a great speaker (and a success in life) is to be authentic; to be who you truly are, in any situation. Don’t try to sound or act like someone else. Speak the way you always do. Behave the way you normally would. Don’t use gestures that are foreign to you. Don’t use words that you never use on a regular […]

Post-It note’s clue to creativity

A friend of mine once gave me a set of lavender coloured Post-It notes for my birthday. I thought that was a pretty strange birthday present – until I read what was written on the post-it notes. The message said: “If you always do what you always did, you’ll always get what you always got.” That really resonated with me: if I wanted to […]

How the story ‘drug’ makes your message stick

Information delivered in the form of a story is much more easily remembered by an audience than straight facts. Why is that? Why do we remember character-driven stories much better than factual information? It seems the answer has a little to do with the way our brain works, and a little to do with a drug our brains like. But first, a statistic to make […]

Humour in speeches: risky but valuable

As soon and my husband and I saw this sign in front of our local coffee shop, we burst out laughing. ‘Unsupervised children will be given a double expresso and a puppy’ led me to think of what displaying this bit of humour publicly says about the personality of the cafe owners, the atmosphere they like to create in their cafe, and their relationship […]

Pitching workshops focus on story

Can you use stories to get more business? Absolutely. This year Podium Coaching has introduced pitching workshops into its roster of courses. And story plays a vital part. Most pitches follow a formula: Name Position within organization Description of what company does Everything in this pitch formula is about facts. It’s predictable. And it focuses on the speaker and the organization, rather than the […]

Essential elements of storytelling

The heart of storytelling is the hero-quest: Luke Skywalker and the forces of good battling Darth Vader and the forces of evil (and rescuing the princess). A less theatrical example would be campaigners fighting to overturn a miscarriage of justice and get an innocent person out of jail. Or a consumer fighting against a multi-national company to get a faulty appliance replaced. Or a […]

Tell stories – or pay the price

If you want to know what happens if you don’t tell stories, just watch a couple of minutes of this video by McDonalds CEO Steve Easterbrook. (The video runs for 23 minutes… but it’s all like the first two minutes). For 23 minutes he droned on, churning out corporate clichés and business jargon that was as appetizing as a week-old burger in a rain-filled […]

How well do you tell your story?

Telling your story better is a surefire way to get people thinking about you, talking about you and remembering you. Facts and figures are important. They have an important place in your presentations and promotional copy. But facts are forgettable. Story is the glue that gives facts shape and coherence, and cements them into the memory of your readers and listeners. In its simplest […]

Easy ways to write better speeches

I want to share a great article that’s full of tips for anyone who wants to write better speeches. It’s especially helpful for those of us who sometimes struggle to get started with a writing project – whether it’s for a speech, presentation or promotional copy. Dr Michelle Mazur offers seven strategies to make speechwriting easier: Don’t start by sitting down at your computer. Rushing […]

Quick tips to help you make an impact

If you want to make an impact with your next presentation, speech or piece of writing – think like an athlete. Specifically, think like a sprinter rather than a long-distance runner. A sprinter has to focus so much attention and energy on exploding from the starting blocks. Those first seconds, those first strides, are crucial. Audiences are quick to judge us as speakers and […]


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