How 3 year-old got the best out of giant supermarket chain

Our favourite piece of writing of the week. The perfect illustration of matching style to audience. And a great example of imaginative customer relations.

A young customer in England had a question for the giant Sainsbury’s supermarket chain. Here’s part of her letter:

Dear Sainssssssssssbbbbbbbbbburyyyys,

Why is tiger bread c\alled tiger bread? It should be c\alled giraffe bread.

Love from Lily Robinson age 3 1/2

And here’s part of the reply from customer manager Chris King:

Dear Lily

Thanks so much for your letter. I think renaming tiger bread giraffe bread is a brilliant idea – it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn’t it?

It is called tiger bread because the first baker who made it a looooong time ago thought it looked stripey like a tiger. Maybe they were a bit silly.

The letter is signed Chris King, aged 27 1/3