“It is imperative for business executives to be prepared to face the media at the ﬁrst opportunity.”
“The media only report stupid or careless answers, not stupid or unfair questions.”
TAKE CONTROL OF MEDIA ENCOUNTERS
- A few simple tips can put you in charge of any interview
- Even the toughest interviews are opportunities to deliver your message
You can upgrade your media skills – TODAY
BUY Media Mastery: Talking to the Press,
Without the Stress. You’ll learn how to:
- Create winning soundbites
- Handle tough questions
- Stay on message
- Cope with a crisis
UPDATED AND EXPANDED WITH NEW SECTION ON CRISIS COMMUNICATIONS. INCLUDES CASE HISTORIES INVOLVING MAPLE LEAF FOODS AND SIR RICHARD BRANSON
“Hello. I’m Neil Everton, and I wrote Media Mastery because too many people were telling me they were petriﬁed of facing journalists. Read this book and you never need fear any media interview. Email me today to ﬁnd out about workshops and 1 – 1 coaching.”
WHAT YOU GET IN A MEDIA SKILLS WORKSHOP WITH PODIUM COACHING
Tap into the international experience of Podium’s media skills trainers, and you get an insider’s insight on how to talk to the media or prepare for a media interview.
Learn how to deal with the media and you put yourself in a strong strategic position to showcase your expertise, to promote your goods or services, or to handle crisis communications with credibility and confidence.
Every interview is an opportunity. Every question is a launch pad to get your message across. We’ll show you how to:
- focus your message
- anticipate difficult questions
- deal with confrontational interviews
- look confident, calm and credible
- shape an interview to suit you
We’ll help you become totally comfortable in front of cameras and microphones. Media-savvy spokespeople are a big asset to an organization. Bad spokespeople are a liability. The crucial difference between the two is media training.