How would you like to dramatically increase the impact of your promotional material?
Are your words doing you justice?
Newsletters are a cheap and easy way of reaching your target audience. But many are tossed aside without a second glance.
Writing articles for newspapers and magazines offers free promotion and a big audience. But most submissions are rejected because the style is wrong.
We will fix that for you.
Or show you how to fix it yourself.
Our experienced professional writers will
- write compelling copy for you
- edit your own copy to add sizzle and style
- show you how to develop your own winning style
We've written for newspapers, magazines, web sites, documentaries, radio and television. We give you the support you need. We specialize in
- news releases
- newsletters
- newspaper and magazine articles
- annual reports
Your words can be your competitive advantage. Good writing grabs attention. Flabby language sends a message that harms your brand and your credibility.
If you want eye-catching writing that engages audiences quickly and holds them to the end, we can help.
Don't let your good ideas get overlooked because the words don't do them justice.
Facts tell - but stories sell. Harness the power of corporate narrative.
Before your audience can believe in your facts, they need to believe in you.
Telling stories is a good way of helping your audience get to know you. And that's the first step towards having them believe you.
The stories you tell about yourself, or the stories you choose to tell about others, help the audience assess who you really are. Talk about how wonderful your latest product is, and people may think you are a braggart. Tell a story about the struggle behind the creation of the product and the perception of you changes.
Stories touch us in a way facts don't.
Parkinson's Disease is a fact. Actor Michael J. Fox's struggle with Parkinson's Disease is a story that drives medical research, agitates for political change, and has people reaching into wallets and purses to finance the search for a cure.
Most of all, audiences connect with the issue - through the character.
Information without shape is forgettable. It's just data. And we are awash in information.
Annette Simmons said it well, in her book The Story Factor, Whoever Tells the Best Story Wins. 'People don't want more information. They are up to their eyeballs in information. They want faith - faith in you, your goals, your success, the story you tell. Facts do not give birth to faith. Faith needs a story to sustain it.'
- Shell, IBM, Microsoft are turning to story to get people to change the way they think and work.
- McDonalds are running storytelling workshops.
- So are Oracle and Bristol Myers Squibb.
The Power of Story provides the tools to make information memorable and meaningful.
