Are you missing out on the chance of free publicity?
We'll show you how to raise your public profile by tapping into the power of the media
A media interview is a great way of raising your profile, establishing your credentials and promoting your business. And it's free.
So why are so many people terrified of reporters and cameras? Why do usually-articulate people get tense and tongue-tied? Many are afraid of being burned, misquoted, or made to look silly. For others, it's just the fear of the unknown.
Imagine how you would feel if you could handle every media interview with total confidence.
Imagine having people call you up to compliment you on a powerful performance on TV or radio.
We will make you media-savvy. We will prepare you for any media encounter. We use the experience we've gathered working at the highest levels of some of the best media organizations in the world. We'll show you how to:
- focus your message
- anticipate difficult questions
- deal with confrontational interviews
- look confident, calm and credible
- shape an interview to suit you
We'll show you how to feel totally comfortable in front of cameras.
You will come to think of interviews as invitations and questions as opportunities.
We'll interview you live on camera, review your performance, and repeat the process to prove how quickly you can become a master of the media.
Quote Me is an insider's perspective on dealing with the media you won't get anywhere else.
If you want to feel comfortable delivering powerful quotes to reporters, Podium Coaching gives you an insider's perspective you won't get anywhere else.
Our media coaches enjoyed storied careers with the BBC, Reuters, CBC, CTV and Global.
They've covered summits, wars, revolutions, disasters and triumphs in more than 30 countries. They've interviewed prime ministers and presidents, kings and celebrities. They understand the media.
Now they are available through Podium Coaching to work with anyone who needs to look and sound good on TV, radio or in print.
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Tomorrow is too late
When you are dealing with the media, tomorrow is too late
A reporter calls and asks for information or a quote. If you promise to get back to them tomorrow, you've just eliminated the chance of good news coverage. And probably made bad news worse.
News is a relentlessly fast business. And it's getting faster. Deadlines that used to be measured in days are now measured by the hour.
So if a journalist asks you for a comment, you can't afford to prevaricate. Deal with issues quickly. If you don't - you're probably storing up trouble for yourself and your organization.
If you are apprehensive about dealing with the media; or don't have a media communications strategy, call us for advice and coaching. We have world-wide experience in television, radio and print. We know journalism, inside-out.
Experience You Can Depend On
Experience counts when it comes to learning how to deal effectively and confidently with the Media.
At Podium Coaching we have more experience than most. Much more.
Check the credentials of our lead trainers:
Neil Everton
- BBC senior foreign TV news producer
- Worked in 29 countries
- Radio reporter and executive
- Newspaper reporter and editor
- Television reporter, producer and executive
- Author
Halina St James
- CBC and Newsworld producer
- CTV reporter and producer
- First Gulf War
- Romanian Revolution
- Summer and Winter Olympics
Neil and Halina are massively experienced as journalists AND as media trainers. A Media Skills workshop with them will give you:
- Understanding of what the media is looking for
- Ability to focus a core message
- Technique to deliver and support the core message
- Techniques to deal with confrontation
- Practical experience of interviews and scrums
