Resources

TOOLS AND IDEAS TO HELP YOU COMMUNICATE BETTER

Don’t turn a problem into a crisis

Caring for your clients is not enough. You have to SHOW that you care. Business Voice magazine in Canada featured a full-page article by Podium Coaching’s Neil Everton looking at how a major international company hit trouble because it didn’t communicate well. You can download a copy of the article here.

CRITICAL COMMUNICATIONS

by Neil Everton

Tiger Woods had an affair. And caused the public relations fiasco of the last couple of years. Michael McCain’s company sold a product that killed 22 people. Yet he’s hailed as a hero of crisis communications. What can we learn from the cases of Tiger Woods and Maple Leaf Foods?

Tips on getting your message across strongly and clearly in speeches, media interviews and writing. A free 21 page White Paper.

PRESENTATION SKILLS

SEE A TALKITOUT™ SESSION IN ACTION

Want to see how our trademarked TalkitOut™ Technique makes people better speakers and presenters? This 8 minute video from a training session for aspiring politicians is packed with tips that will make you a better communicator. And more than just getting tips, you will actually see the transformative effects of TalkitOut™.

Are your words harming your brand? Your brand starts with you. Are your words working as hard for you as that great logo and those eye-catching kit folders? Download our free 18-page guide to ensuring the words you speak and write do justice to your products or services.

If you need to persuade people to change the way they think and act, check out Made to Stick, by Chip Heath and Dan Heath. The talented Heath brothers look at why some ideas survive and others die. And they offer six key qualities any idea needs if it is to stick. Published by Random House. Find out more about the book and the authors at www.heathbrothers.com

Free Presentation Skills Workshop

Here’s your chance to sit-in on a Podium Coaching Presentation Skills workshop – for free. This MP3 download gives you a front row seat to hear Halina St. James describe the basics of her Talkitout™ Technique. This 50 minute recording is packed with tips on how to become a better speaker and presenter.

MEDIA SKILLS

For a political insider’s view of dealing with the media, read The War Room by Warren Kinsella. Kinsella is a former advisor to Canadian Prime Minister Jean Chretien. You’ll get a sense of the book’s style and tone if we tell you the chapter titles include Get Spinning, Get Your Message Out For Free, and Get Fighting. Find out more about Kinsella at www.warrenkinsella.com

Want a really useful guide to dealing with the media, on a single page? Here it is. Download our free at-a-glace guide to successful television and radio interviews.

WRITING

One of our favourite books on writing is The Everything Guide to Writing Copy, by Steve Slaunwhite. It’s a step-by-step guide to writing effective copy for a variety of media. Whatever you need to write, you’ll find great tips in Steve’s book. It’s published by Adams Media (www.everything.com) and costs Can $17.95.

If you like books about the craft of writing, you’ll love Bird by Bird, by Anne Lamott. (The sub-title is Some Instructions on Writing and Life). It’s published by Anchor Books.

For tips on storytelling, check out Whoever Tells the Best Story Wins, by Annette Simmons. If you want to be a great communicator you have to tell stories – and Annette’s tips are among the best you’ll find anywhere. Published by Amacom (www.amacombooks.org).