Writing Skills

“Facts tell, stories sell.”

Do you want to build buzz about your business? Does your marketing copy need more oomph? Are your words doing you justice? Words can be your competitive advantage. Good writing grabs attention. We can help you create eye-catching messages that engage audiences quickly and hold them to the last word.

We specialize in writing news releases, newsletters, articles, web site content and books. We’ll write for you, using powerful storytelling techniques to promote your products and services with clarity and impact.

We’ll edit for you. Tap into our international experience editing newspapers, magazine articles, broadcast scripts and books. Words that sell are words that have been stripped of any flab.

Or we will show you how to write well. We teach simple techniques that will make your words memorable, whether you are writing an article, business letters or emails.

WHAT’S YOUR STORY? AND HOW CAN IT BOOST YOUR BUSINESS?

Before your audience can believe in your facts, they need to believe in you. Telling stories is a good way of helping your audience get to know you. And that’s the first step towards believing in you. The stories you tell help the audience assess who you really are. Talk about how wonderful your latest product is, and people may think you are a braggart. Tell a story about the struggle behind the creation of the product and the audience will be rooting for you.

Stories touch us in a way facts don’t. Parkinson’s Disease is a fact. Actor Michael J. Fox’s struggle with Parkinson’s Disease is a story that drives medical research, agitates for political change, and has people giving money to finance the search for a cure. Information without shape is forgettable. And we are awash in information. At Podium Coaching, we give you the tools to make your information memorable and meaningful.

HOW OUR EXPERIENCE CAN HELP YOU

We’ve written for newspapers, magazines, web sites, documentaries, radio and television. We specialize in:

• news releases
• newsletters
• newspaper and magazine articles
• books
• reports

We’ll write for you. We’ll edit your copy. Or we will teach how to write strong, confident, readable copy.
Don’t let your good ideas get overlooked because the words don’t do them justice.

SERVICES FOR WRITERS

• We provide a ‘read and review’ service, offering a Reader’s Report on focus, structure, content, clarity, and style.
• We provide copy-editing services, correcting spelling, punctuation and grammar.
• We will edit a manuscript, with structural re-working and as much content editing/rewriting as may be necessary.
• We offer a coaching service, giving you the tools to improve your writing and style at your own pace. The basic package includes three 45 minute sessions (in person or by phone) over a two month period.