12 tips for dealing with the media

by Neil Everton

I produced a one-page media skills guide this week for a client, and I though I’d share it here.

  • What is your business reason for talking to the media?
  • Take charge, stand your ground, never run
  • Know your message (3 – 4 points)
  • Keep it simple and short
  • Keep it positive, forward-looking
  • Avoid jargon
  • Don’t rush your answers
  • Anticipate challenging questions
  • Bridge away from unhelpful questions
  • Stay polite and professional
  • Think of the intended audience
  • Know your exit strategy (limit questions/time)

Neil Everton is Podium’s media skills trainer. His latest book, Media Mastery, is available from the Podium Online Store. You can buy it as a paperback or download it as an e-book.

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