News organizations are notorious for keeping the stories they’re working on secret – until they are broadcast or published. It gives them an edge over their competition. But now a British newspaper is bucking the system.
The Guardian is conducting a bold experiment. Not only are they making their newslists public before the stories are published… they’re actively seeking your input.
Here’s how it works. They put a carefully selected portion of the national, international and business newslists in their daily blog. They’re encouraging you to contact their reporters and editors if you have any ideas or suggestions.
What’s important about this is that it acknowledges the need for people to participate. For the first time in history, we have the technology that allows us to have conversations with anyone, anywhere and any time. And we are doing it.
It’s the ‘Age of the Great Conversation’. We all have the opportunity to add to global conversations – and to be heard. For those in the communication industry, understanding this and tapping into it is a key to success.
Ironically, it’s not the person who keeps their information secret who holds the power. It’s the person who has the information and distributes it strategically.
Check out the Guardian’s newslists and add your voice to the Great Conversation.
Neil Everton has distilled a lifetime’s experience with some of the world’s top news organizations into his Media Mastery training aids for anyone worried about talking to reporters. The video, books, e-books and workbooks are available in the Podium Coaching online store.