Sticky storytelling: the key to being remembered

sticky storytelling

If you really want to make your messages memorable, turn your words into images. If you’re delivering a speech or presentation, it’s probably not the mass of your words that will convince an audience to march to your drum. More likely, it’s the few telling images that your words evoke in the minds of the …

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Are you game for the Post-It note challenge?

A dear friend once sent me a birthday surprise…. Post-It notes. Not a box of Post-It notes but one solitary package of Post-It notes. I was surprised at this unusual gift… but it all made sense when I read what was written on the Post-It notes.       “If you always do what you …

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Just because you know $10 words doesn’t mean you should use them

Keep your language simple if you want to make a quick and strong connection with your readers and listeners. Two Nobel-prize winning authors once got in an argument over words. William Faulkner accused Ernest Hemingway of dumbing-down his writing. Faulkner complained that Hemingway had ‘never been known to use a word that might send the …

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How your Mum or Charlie will improve your writing

writing starts with focus and structure

If you are wondering how you can be more conversational in your writing, here’s a tip. Think of someone you care about, and write to them. If you’ve attended any of our workshops, read our books or seen our video tips, you’ll be familiar with ‘Hi Mom’ When we’re working with a client who is …

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Don’t let ‘Imposter Syndrome’ sabotage your speeches

As a speaker or presenter, do you ever doubt yourself? Maybe you’re feeling a touch of the Imposter Syndrome. If that feels familiar, Halina St James has some advice. (If you can’t watch the video right now, here’s the transcript) I have many clients who sabotage themselves when they speak, especially if they’re setting out …

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Why you should work hard on the words you’ll never say

introductions matter

You’ve been asked to make a speech or presentation. Someone else will have the job of introducing you. So how much thought and effort do you put into that introduction?  Many speakers leave the introductions completely in the hands of the introducer, or the event organizers. And that’s a big mistake. I learned the hard …

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Tips for taking the stress out of public speaking

make sure you are clear about your key message

When you’d rather die than make a speech or presentation, your fear colours everything. You look out at the audience and you see a room full of hungry lions and you’re the lone rabbit they’re focused on. You feel certain they are out to get you. Let’s look at some ways of taking the stress …

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