Sticky storytelling: the key to being remembered

sticky storytelling

If you really want to make your messages memorable, turn your words into images. If you’re delivering a speech or presentation, it’s probably not the mass of your words that will convince an audience to march to your drum. More likely, it’s the few telling images that your words evoke in the minds of the …

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Are you game for the Post-It note challenge?

A dear friend once sent me a birthday surprise…. Post-It notes. Not a box of Post-It notes but one solitary package of Post-It notes. I was surprised at this unusual gift… but it all made sense when I read what was written on the Post-It notes.       “If you always do what you …

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Just because you know $10 words doesn’t mean you should use them

Keep your language simple if you want to make a quick and strong connection with your readers and listeners. Two Nobel-prize winning authors once got in an argument over words. William Faulkner accused Ernest Hemingway of dumbing-down his writing. Faulkner complained that Hemingway had ‘never been known to use a word that might send the …

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How your Mum or Charlie will improve your writing

writing starts with focus and structure

If you are wondering how you can be more conversational in your writing, here’s a tip. Think of someone you care about, and write to them. If you’ve attended any of our workshops, read our books or seen our video tips, you’ll be familiar with ‘Hi Mom’ When we’re working with a client who is …

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Lessons for all presenters from three strong speeches

3 strong women, 3 strong speeches

Three powerful women; three powerful speeches. All delivered on the same day. Very different occasions, very different styles – but they demonstrated qualities that all speakers and presenters can learn from. There was US soccer captain Megan Rapinoe, picking up a FIFA award as footballer of the year. Her powerful speech focused on the racism, …

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Don’t let ‘Imposter Syndrome’ sabotage your speeches

As a speaker or presenter, do you ever doubt yourself? Maybe you’re feeling a touch of the Imposter Syndrome. If that feels familiar, Halina St James has some advice. (If you can’t watch the video right now, here’s the transcript) I have many clients who sabotage themselves when they speak, especially if they’re setting out …

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What story choice tells you about political promises

We are depressingly familiar with politicians changing their stories. Doing flip-flops. Making U-turns. But now, it seems, politicians are changing their stories in a different – and dark – way. Dr Nick Morgan is a communications expert whose opinion we value highly. In fact Nick has been an occasional contributor to this blog. Now he’s …

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