How to make your message memorable

Want people to remember your speeches and presentations? Get into the emotional transportation business. That’s the advice of master-storyteller Peter Guber, in a fascinating profile in the business section of the Globe and Mail (July 23rd). People, he says, are not naturally built to absorb raw data. But if you coat information in a compelling …

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Journalist challenges TV’s ‘race to the bottom’

Good job, well paid, and all the trappings of success - so why did Kai quit CTV?

At a time when the media is under scrutiny because of the Murdoch-empire phone-hacking scandal in the UK, we just read an interesting take on television news in Canada.

It’s written by Kai Nagata, who just quit as CTV’s Quebec City bureau chief.

He said he had a great job, and was making good money. So why resign? Because, in his words, he got tired of ‘the growing gap between the reporter I played on TV and the person I really am.’

Here’s part of what he wrote:

TV news is a curious medium. You don’t always know whose interests are being served – or ignored. Although bounded by certain federal regulations, most of what you see in a newscast is actually defined by an internal code – an editorial tradition handed down from one generation to the next – but the key is, it’s self-enforced.

Various industry associations hear complaints and can issue recommendations, or reward exemplary work with prizes. There are also watchdogs with varying degrees of clout. But these entities have no enforcement capacity.

Underneath this lies the fact that information is a commodity, and private TV networks are supposed to make money. All stations, publicly funded or not, want to maintain or expand their viewership. This is what I’ll call the elephant in the room.

Consider Fox News. What the Murdoch model demonstrated was that facts and truth could be replaced by ideology, with viewership and revenue going up. Simply put, you can tell less truth and make more money.

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The buck stops… where?

Media tycoon Rupert Murdoch’s hesitant explanations for the phone-hacking scandal in Britain bring to mind an example of crisis communications closer to home. In 2008,  22 people died after eating tainted products prepared by Maple Leaf Foods in Canada. Michael McCain, the companyʼs CEO, immediately went on TV. He apologized, he took responsibility, and he …

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Don’t let typos cost you sales

Maybe you are a good speller – it’s just that sometimes typos creep in. (Typos being those mistakes that are generated by the fingers hitting keys without the intervention of a brain). Now, an online entrepreneur says poor spelling is costing internet businesses millions of dollars. Charles Duncombe says his figures show a single spelling …

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Lessons from scandal that won’t go away

by Neil Everton, London, England For anyone in the media business, this is a momentous time to be in the UK. The fall-out from the phone-hacking scandal surrounding the News of the World newspaper has escalated all week. Yesterday the paper’s Australian owner Rupert Murdoch closed the 168 year-old title, with the loss of 200 jobs. …

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“We have a projector. Do you want to be able to switch it on?”

by Halina St James Because slides and videos are a big part of my presentation coaching, I always double-check with clients that they have a projector and speakers. Now I’m going to start double-checking they also have the power lead. The other evening I was presenting to my chapter of the Canadian Association of Profession …

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Basketball picture reveals storytelling secrets

CHARACTER After 13 years with the Mavericks, Dirk Nowitzki has a reputation as a great player – without ever being as news-worthy as some of his contemporaries. QUEST He wants the championship ring – before he’s too old. PROBLEM His team, short on super-stars, is up against a Miami Heat team built for success. In …

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How to avoid common slide show mistakes

how to make more interesting slides

A few weeks ago I saw the world’s worst PowerPoint slide presentation. The memory of those cluttered slides was still rattling round in my brain when it came time to make my monthly contribution to the webinar run by the International Institute for Business Analysis. And guess what the subject was: effective PowerPoints. It seems …

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Learning from catastrophe: school that teaches disaster management

  How do you prepare for a disaster? The chaos, logistical complexities, working in a strange country, working with different culture, different languages and technological development. You can’t learn how to handle all that in the tranquility of a classroom. And when you’re in an actual disaster, you could be a liability if you don’t …

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