Elevator pitches: 10 words to change the world

Polish up your elevator pitch

How’s your elevator pitch? Is it working well for you? Does it need freshening up? Do you even have one? Maybe it’s time to take a lesson from how your favourite movies and TV series get launched. It’s long been said that Hollywood screenwriters only get three to five minutes to propose an idea. But …

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The hastily-scribbled lines that echoed round the world

Just three lines scribbled on a piece of scrap paper helped turn Jacinda Ardern into the embodiment of how a politician should respond to a crisis. New Zealand’s Prime Minister found herself thrust into the international spotlight after the massacre of 50 people in a terror attack on two mosques in Christchurch on March 15. …

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Do you have the right mindset for an interview?

Get into a messaging mindset for any interview

Whether you are facing a media interview, or just about any interview for that matter, here’s one way to improve your chances of success. Instead of going in with a mindset of ‘answering’, switch your mindset to ‘messaging’.  First of all, consider why you are doing the interview. It’s because you have something to say …

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Why mission statements harm your message

Energy is essential for speakers

Forget about your corporate mission statement… at least when you are trying to convince an audience about your product or service. Most mission statements are earnest expressions of good intentions. And great cures for insomnia. Here’s an example of how deadly dull they can be:  “The mission of the National Outdoor Leadership School is to …

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Media interviews: accentuate the positive

Get into a messaging mindset for any interview

A popular Johnny Mercer song from the 1940s began: “They said we better, accentuate the positive… Eliminate the negative… Latch on to the affirmative… Don’t mess with Mister In-Between.” That’s great advice for anyone doing media interviews. Reporters are trained to ask challenging questions; CBC veteran Linden MacIntyre described his approach to interviews as ‘skeptical …

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Don’t make it worse – say sorry in verse

Airlines apologizes in verse

Have you ever needed to apologize to a client or customer? It’s not always easy – at least judging by some of the contortions some individuals and organizations go through to avoid saying ‘sorry’ when they are clearly in the wrong. In a moment we’ll look at the art of the apology, with some expertise …

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Three reasons to dump the jargon

dump that jargon

We need your help. We’re wondering if there’s a worse piece of jargon and bafflegab than the phrase we came across last week. It’s such a mind-numbingly horrible phrase that we need to creep up on it… very slowly. Let me start by asking what word or phrase you use when talking about kids who …

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