Three reasons to dump the jargon

dump that jargon

We need your help. We’re wondering if there’s a worse piece of jargon and bafflegab than the phrase we came across last week. It’s such a mind-numbingly horrible phrase that we need to creep up on it… very slowly. Let me start by asking what word or phrase you use when talking about kids who …

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Strive for more than empty slogan soundbites

Former PM says soundbites are puerile

In the US we have Trump trumpeting ‘Make America Great Again’. In the last UK election, from one side we had ‘Strong and Stable’, from the other side ‘For the Many Not the Few’. From Australia, how about ‘Continuity and Change’. Political slogans, conceived for soundbites and the sides of campaign buses. Grand-sounding phrases but …

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How United Airlines turned a problem into a disaster

Security staff drag Dr Dao from an overbooked United flight

Maple Leaf Foods boss Michael McCain famously said ‘the buck stops here’ when facing the media over the listeriosis outbreak that killed 22 Canadians. He showed how to give an ethical -and human – response to a crisis that threatened his business. He expressed regret, accepted responsibility, and offered remedial action. Fast forward to the way …

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Don’t buy-in to reporters’ negative questions

six tips for a good media interview

An old song included the lines ‘Accentuate the positive, eliminate the negative, and latch on to the affirmative…’. That’s great advice for anyone doing a media interview. Reporters are trained to ask challenging questions. CBC veteran Linden MacIntyre described his approach to interviews as ‘skeptical inquiry’. So here is a great tip for people facing …

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