Don’t let typos cost you sales

Maybe you are a good speller – it’s just that sometimes typos creep in. (Typos being those mistakes that are generated by the fingers hitting keys without the intervention of a brain).

Now, an online entrepreneur says poor spelling is costing internet businesses millions of dollars.

Charles Duncombe says his figures show a single spelling mistake can cut online sales in half. Duncombe, director of Just Say Please – a group that runs travel, mobile phones and clothing websites – urged companies to look to professional copywriters after finding his own e-revenues doubled when simple on-site spelling errors were corrected.

“If you project this across the whole of internet retail, then millions of dollars worth of business is probably being lost each week due to simple spelling mistakes,” says Mr Duncombe.

William Dutton, director of the Oxford Internet Institute at Oxford University, supported Mr Duncombe’s views: “When a consumer might be wary of spam or phishing efforts, a misspelt word could be a killer issue.”

Mr Dutton added that while spelling and grammar errors may be tolerated among friends or on social networks, spelling mistakes on a home page or commercial offering could raise serious sales-slowing concerns regards trust and credibility.

At Podium writing workshops, we constantly remind clients that well-written words are a competitive advantage. If your words have to work hard for you, it’s worth getting a professional to polish the prose and check the spelling.

This item appears in the July edition of the Podium Newsletter. If you are not already receiving this monthly digest of news and tips on communications, you can sign up on this page.

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