How 3 year-old got the best out of giant supermarket chain

Our favourite piece of writing of the week. The perfect illustration of matching style to audience. And a great example of imaginative customer relations.Lucy's letter gets great response from supermarket chain

A young customer in England had a question for the giant Sainsbury’s supermarket chain. Here’s part of her letter:

Dear Sainssssssssssbbbbbbbbbburyyyys,

Why is tiger bread called tiger bread? It should be called giraffe bread.

Love from Lily Robinson age 3 1/2

And here’s part of the reply from customer manager Chris King:

Dear Lily

Thanks so much for your letter. I think renaming tiger bread giraffe bread is a brilliant idea – it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn’t it?

It is called tiger bread because the first baker who made it a looooong time ago thought it looked stripey like a tiger. Maybe they were a bit silly.

The letter is signed Chris King, aged 27 1/3

Neil Everton

Neil Everton has distilled a lifetime’s experience with some of the world’s top news organizations into his Media Mastery training aids for anyone worried about talking to reporters. The video, books, e-books and workbooks are available in the Podium Coaching online store.

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