Women politicians are still the minority in all governments around the world. The Nova Scotia Advisory Council on the Status of Women wants to change that. So they run an annual Campaign School. There women who want to enter politics learn everything about filling out nomination forms, campaign ethics, door knocking strategies, media skills – and, of course, presentation skills.
Podium’s Halina St. James coached the women on the speeches they would use to kick off their election campaign. The women worked in groups, each preparing a volunteer ‘candidate’ using the Talkitout™ Technique. Then the ‘candidates’ delivered their presentations in front of the whole room.
Two things consistently brought thunderous applause and cheers: passion and storytelling. When a ‘candidate’ told a story straight from the heart, they really connected with the audience – especially when the story was personal.
Politicians have to connect with their audience. That’s what helps get them votes.
It’s just as important for the rest of us to connect with our audiences. We may not want to get votes – but we do want buy-in to our vision and ideas.
So take a tip from the Campaign School – tell stories, straight from your heart.
Neil Everton has distilled a lifetime’s experience with some of the world’s top news organizations into his Media Mastery training aids for anyone worried about talking to reporters. The video, books, e-books and workbooks are available in the Podium Coaching online store.