Making a splash with media skills

Members of the Nova Scotia synchro squad in action
Members of the Nova Scotia synchro squad train for the Canada Games

Most of our media skills clients tend to be executives, politicans or administrators. So it was a real delight to have someone different walk through the door the other day.

Members of a synchronised swim team.

The Nova Scotia squad is training hard for February’s Canada Games in Halifax. But coach Colleen Aird decided the team needed some skills beyond their swimming, athletic and artistic abilities. Because they are based in the host city for the Games, Colleen decided they needed to feel comfortable acting as ambassadors for their sport.

So she asked us to prepare them for media interviews. What a wonderful group of young athletes. Colleen’s squad ranges in age from12 – 20. They are a lot of fun to be with – but they are fiercely dedicated to their sport. And they are talented: try holding your breath for 90 seconds while maintaining perfect balance upside down in water…

If you want more information about the Nova Scotia squad’s build-up to the Canada Games, there are some great pictures and profiles on their web site.

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