Did you know that Google has developed an algorithm that will ‘translate’ a picture into words. Using it’s Neural Image Caption Generator, Google can automatically generate picture captions that accurately describe the content of images. For speakers, though, it’s still the reverse process that makes messages memorable: turn your words into images for a quick way to upgrade your presentation skills.
If you’re delivering a speech or presentation, it’s probably not the mass of your words that will convince an audience to march to your drum. More likely, it’s the few telling images that your words lodge in the minds of the audience.
An ABC and NPR reporter named Robert Krulwich used to talk about Sticky Storytelling. He specialized in reporting scientific topics to a lay audience. No easy task. But Krulwich always found a way.
…an image, a thought, something sticky enough to carry my message a couple of beats past my performance.
Here’s what he said: “Like any storyteller, I want my audience’s complete attention while I am on the screen. But what I really want is a couple of hours after I’ve finished, I want some of them, half would be nice, to remember what I’ve said; not all of it, just the gist, and if not the gist, maybe an image, a thought, something sticky enough to carry my message a couple of beats past my performance.”
So he developed his concept of sticky storytelling: give people something to remember, visually – then attach a thought to it.
If you want to make better speeches or upgrade your presentation skills, take a lesson from Krulwich. Look at your notes, or listen to the phrases you’re playing with in your head, and see what images come to mind. See if you can stick some of your thoughts to a relevant image.
This blog post happened because I overhead a conversation on a beach yesterday. Two people were talking about the remarkable achievement of Kevin Jorgeson and Tommy Caldwell in becoming the first people to free-climb the Dawn Wall of El Capitan in Yosemite national park in California, reputedly the world’s toughest climb.
They made the 3,000ft ascent using only natural rock holds for hands and feet. Rope was used only for safety. It took them 19 days.
“Some of the smallest and sharpest holds I have ever attempted to hold on to,” Caldwell posted on Facebook. “It’s crazy to think that the skin on our fingertips could be the limiting fact towards success or failure.”
They were hanging off that mountain by squeezing their fingers into cracks no bigger than the width of a dime.
And that was part of the conversation I overhead on the beach. “Can you believe it?” said one person. “They were hanging off that mountain by squeezing their fingers into cracks no bigger than the width of a dime.”
Of all the words written about the climb, it’s the phrase ‘fingers in cracks no bigger than the width of a dime’ that sticks in my mind.
So if you want to improve your presentation skills and public speaking, turn some of your words into pictures for the audience. Paint an image, then attach a thought to it.
If you want a way to carry your message a couple of beats past the end of your performance, look for the image that will keep your words alive. You’re looking for the phrase that stays.
Neil Everton has distilled a lifetime’s experience with some of the world’s top news organizations into his Media Mastery training aids for anyone worried about talking to reporters. The video, books, e-books and workbooks are available in the Podium Coaching online store.