How to connect with your audience

It’s top of mind for all speakers: how do I really connect to this audience? You can be articulate, polished, perfectly groomed, have the best stage-craft… and still not make that magical and all-important connection with your listeners.

Let’s face it, you want your audience to respond enthusiastically to your call-to-action. You want to persuade them to take action: to think or act differently.

If they simply walk away from your session thinking ‘smooth, but not for me’ then you have failed.

I believe there are three must-have ingredients if you really want to connect with your audience:

1: passion
2. authenticity
2. stories

Passion is the great persuader. If you are not excited about your message, or product, or service, then why on earth should the audience care? Sometimes we get so pre-occupied about not stumbling over our words, we become robotic and we slip into a passion-less monotone.

Which leads to the second important element – authenticity. Audiences know when speakers are faking it. Be comfortable being who you are, not who you think you should be. A key to achieving that authenticity is to use our TalkitOut Technique.

The third element is story. Facts are important, but they don’t stick in our minds as long as stories do. Turn your facts and figures into stories that paint a picture or evoke an emotion for your audience.

Finding an effective way to connect with your audience is a big part of a great conversation I had with Cindy Ashton and Jason Reid. They invited me to be a guest on their Speaking for Profit podcast. We had a lot of fun recording the show, which will be available online from June 3rd.