The bigger the crisis, the smaller the words you need

small words make big impact in a crisis

If you want your words to have impact, keep them simple. A great article in the Harvard Business Review brings this home wonderfully, by looking at some of the messaging around Covid-19. When New York governor Andrew Cuomo issued the order that disrupted life for millions of New Yorkers and shut down the city’s financial …

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Lessons from anchor’s chopper whopper

Brain Williams 'chopper whopper'

Brian Williams’ embarrassment over his ‘chopper whopper’ is yet further evidence of the basic media relations principle: when you find yourself in a hole – stop digging. Like so many similar scandals, it’s the wriggling to get off the hook that causes as much grief as getting hooked in the first place. Brian Williams is …

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