Simple tips to help refine your key message

make sure you are clear about your key message

There’s one simple key to a successful speech, presentation or media interview: have something to say. Does that sound too obvious? Well, you’d be surprised how many presentations and interviews sink without trace because the speaker hadn’t really figured out the key message she or he wanted the audience to take away with them. Be …

Read moreSimple tips to help refine your key message

Media rule that shouldn’t need stating: don’t fake it

It should go without saying… but apparently we should restate the number one rule of media messaging: do not fake it, make it up or lie about it. Case in point: the cosy arrangements between Quebecor’s Sun TV and its friends in the Canadian government (Conservative, for the benefit of non-Canadian readers). Sun TV broadcast …

Read moreMedia rule that shouldn’t need stating: don’t fake it

Romney ‘don’t care about poor’ gaffe may haunt him

Fresh from trouncing Republican presidential rival Newt Gingrich in Florida, front-runner Mitt Romney took to the airwaves – and promptly stuck both feet in his mouth. CNN’s Soledad O’Brien asked about him focusing on the economic frustrations of Americans. Part of his answer included the phrase “I’m not concerned about the very poor.” O’Brien asked …

Read moreRomney ‘don’t care about poor’ gaffe may haunt him