What story choice tells you about political promises

We are depressingly familiar with politicians changing their stories. Doing flip-flops. Making U-turns. But now, it seems, politicians are changing their stories in a different – and dark – way. Dr Nick Morgan is a communications expert whose opinion we value highly. In fact Nick has been an occasional contributor to this blog. Now he’s …

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Lessons for us all from school for politicians

Politicians have to connect with their audience. That’s what helps get them votes. It’s just as important for the rest of us to connect with our audiences. We may not want to get votes – but we do want buy-in to our vision and ideas. So take a tip from the Campaign School – tell stories, straight from your heart.