What story choice tells you about political promises

We are depressingly familiar with politicians changing their stories. Doing flip-flops. Making U-turns. But now, it seems, politicians are changing their stories in a different – and dark – way. Dr Nick Morgan is a communications expert whose opinion we value highly. In fact Nick has been an occasional contributor to this blog. Now he’s …

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Essential elements of storytelling

Star Wars 1997 re-release poster

The heart of storytelling is the hero-quest: Luke Skywalker and the forces of good battling Darth Vader and the forces of evil (and rescuing the princess). A less theatrical example would be campaigners fighting to overturn a miscarriage of justice and get an innocent person out of jail. Or a consumer fighting against a multi-national …

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