Use emotions to build a bridge to your audience

As speakers, if we cram our sentences full of facts and figures, we run the risk of confusing or losing our audience. Sure, sometimes you need to include the facts and figures. I get that. But there’s a way of doing it so that the audience will remember.

What you need to do is learn the ‘Art of Heart.’ When I say heart, I’m not talking simply about the beating organ in your chest, but your emotions in general. As a speaker you need to dig into your emotions, in order to stir the emotions of the audience. Without an emotional connection it’s really hard to get a meaningful communication.

Audiences will not remember what you say unless their hearts, their emotions, are invested in your words. Successful marketers know customers buy when they’re emotionally invested. 

Successful speakers know the audience will accept and act on their message for the same reason. They’ll remember facts and figure if they’re wrapped in a story and delivered with passion.

Even the great Greek philosopher, Aristotle knew the importance of emotion when he assigned pathos as one of the three pillars of persuasive conversation, along with ethos and logos.

Some experts say the speaking from your heart is the only way to convince an audience of anything. 

Here are some tips to help you learn the ‘art of heart’:

  1. Speak from your heart first. In other words, be authentic. Don’t try to imitate someone else.
  2. Use everyday language, simple words, simple sentence. Don’t try to impress with jargon and big words.
  3. Be passionate. If you care about your topic, show it. 
  4. Respect your audience by researching them. Learn as much as you can about them. What problems do they have? How can you help?
  5. Tell a story that’s relevant to that audience.
  6. Pick the most important facts and figures the audience needs to know and wrap them in a story.