Why did the chicken cross the road?

‘Deregulation of the chicken’s side of the road was threatening its dominant market position. The chicken was faced with significant challenges to create and develop the competencies required for the newly competitive market. Gobbledygook Consulting convened a diverse cross-spectrum of road analysts and best chickens along with Gobbledygook consultants with deep skills in the transportation industry to engage in a two-day itinerary of meetings in order to leverage their personal knowledge capital, both tacit and explicit, and to enable them to synergize with each other in order to achieve the implicit goals of delivering and successfully architecting and implementing an enterprise-wide value framework across the continuum of poultry cross-median processes.’

OK, it’s an old joke… Isn’t it?

It’s just a little worrying that, while most of us laugh at that sort of self-important, hyper-inflated, babble there are some who still think grandiose language is the way to impress a client or audience.

Our thanks to Kevin Schwenker, who uses the chicken story to persuade his MBA students at St Mary’s University in Halifax, Nova Scotia, that complex business concepts can be communicated simply.

Join Podium, and Kevin and his students, in fighting against gobbledygook. What horrors have you seen recently? Send us examples. We’ll give an e-copy of our Presentation Skills book to the best (worst) example.

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