You SHOULD sweat the small stuff. The Ontario government is advertising for Navel Engineering Services – which suggests they want to build a better belly-button or a sweeter orange.
Spelling mistakes in ads, proposals and newsletters gnaw away at your credibility.
These great tips for avoiding embarrassment come from our friends at Daley Progress.
- Haste makes waste. Slow down and concentrate.
- Avoid distractions. Multi-tasking doesn’t work. Shut down your email.
- Use the tools available. Spell checker, grammar checker, SPAM checker.
- Double-check dates and addresses.
- Print to proof. Your eyes will see things in print they miss on a screen.
- Get another set of eyes. If it’s important, always ask someone else to proof for you.
- Check links. We use links everywhere – social media, blogs, websites, newsletters, online advertising. Make sure yours work.
We hope you are a member of our e-club. If not – here’s a chance to see what you are missing (and maybe win a book)
Our December newsletter went out today. It’s packed with so many great communication tips, we’ve lost count. In fact there’s a prize of a copy of our latest presentation skills book TalkitOut: From Fears to Cheers for the first person to add up all the tips on offer.
The newsletter goes out to members of our e-club. If you’ve not already signed up, click here to sample the current newsletter. When you’ve seen how much practical advice it contains, we hope you’ll become a subscriber.
NEWSLETTER CONTEST UPDATE
Congratulations to Gail Godreau of Lighthouse Wellness Strategies for winning the ‘how many tips?’ contest in our December newsletter. The prize, a copy of our latest book on public speaking and presentation skills – TalkitOut: From Fears to Cheers – is on its way to her. Gail was quick off the mark: she had her email to us with 40 minutes of the newsletter arriving in her inbox.