Why you SHOULD sweat the small stuff

You SHOULD sweat the small stuff. The Ontario government is advertising for Navel Engineering Services – which suggests they want to build a better belly-button or a sweeter orange.

Spelling mistakes in ads, proposals and newsletters gnaw away at your credibility.

These great tips for avoiding embarrassment come from our friends at Daley Progress.

  • Haste makes waste. Slow down and concentrate.
  • Avoid distractions. Multi-tasking doesn’t work. Shut down your email.
  • Use the tools available. Spell checker, grammar checker, SPAM checker.
  • Double-check dates and addresses.
  • Print to proof. Your eyes will see things in print they miss on a screen.
  • Get another set of eyes. If it’s important, always ask someone else to proof for you.
  • Check links. We use links everywhere – social media, blogs, websites, newsletters, online advertising. Make sure yours work.

We hope you are a member of our e-club. If not – here’s a chance to see what you are missing (and maybe win a book)

Our December newsletter went out today. It’s packed with so many great communication tips, we’ve lost count. In fact there’s a prize of a copy of our latest presentation skills book TalkitOut: From Fears to Cheers for the first person to add up all the tips on offer.

The newsletter goes out to members of our e-club. If you’ve not already signed up, click here to sample the current newsletter. When you’ve seen how much practical advice it contains, we hope you’ll become a subscriber.


Congratulations to Gail Godreau of Lighthouse Wellness Strategies for winning the ‘how many tips?’ contest in our December newsletter. The prize, a copy of our latest book on public speaking and presentation skills – TalkitOut: From Fears to Cheers – is on its way to her. Gail was quick off the mark: she had her email to us with 40 minutes of the newsletter arriving in her inbox.


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